Most people who visit your site won't fill in a "request a quote" form — it asks for too much commitment from someone who's just looking. A quiz funnel gives them something better. A few easy questions. A useful result. Their details in your CRM before they've closed the tab.
They weren't bad leads. They weren't time-wasters. They just weren't ready to fill in a form that felt like a commitment — so they closed the tab, went looking elsewhere, and you never knew they were there. That's revenue you can't see and can't measure. Every single day.
Instead of a blank form asking "what do you need?", a quiz funnel asks specific, easy questions the visitor actually wants to answer. It feels like a tool, not a chore. When they finish, their name, phone number, and answers land directly in your CRM — so when you call, you already know what they want.
Short, specific, easy. Nothing that feels like commitment. Takes under a minute on a phone, faster on desktop. Branched logic so questions adapt as they go.
A recommendation, a guide price, a personalised outcome — something worth their time. That's why people finish quizzes when they wouldn't fill in forms.
Name, phone, email, every answer they gave — all captured automatically. Your follow-up sequence starts immediately, whether you're available or not.
Not a feature comparison. The real-world difference between the two versions of your business.
Three formats, each built to produce a different outcome. The discovery call is partly to figure out which is right for you.
Asks specific questions about what the visitor needs, their situation, and their timeline. The result is a warm, pre-qualified lead who lands in your pipeline ready to be called.
Helps the visitor figure out what they actually need from you. Works brilliantly when you offer multiple services or when customers can't always tell which option is right.
Designed for audience building, not direct selling. Fun, shareable, on-brand. Captures contacts who aren't ready to buy yet but are interested in what you do. Works best for hospitality, events, and consumer-facing businesses.
Most marketing tools come with quiz builders anyone can use. Click, fill in a question, done. The problem is that a generic quiz produces generic results — and your visitors can feel the difference between something built for them and something thrown together in an afternoon.
LeadFlow builds quiz funnels with custom code. The logic, the routing, the result calculation, the branding, the CRM integration — all designed specifically for how your business works and how your customers actually decide. It behaves the way your sales process needs it to. Not the way a template builder assumed it might.
Look at the two real client quizzes in the mockup above — Designer Cocktails and IT Group. They don't share a single design choice. That's the point. Yours won't either.
Twenty minutes on a call is enough to know which format fits, what questions to ask, and what to do with the leads it produces.